- Identify ways companies compete for your money
- Be familiar with marketing strategies that encourage people to go into debt or finance large purchases
- Evaluate how peer pressure can affect spending decisions
- Summarize factors that influence consumer decisions
- Watch Video CU3.6
- Record the missing words from pages 133 of the textbook as they pop up on the left side of the video screen by filling in this form. (pages 133).
- Discussion Questions:
- What is branding?
- What is brand recognition?
- What are some techniques that businesses and marketers use to get you to purchase their products?