Digital Marketing

Course Description

Prerequisites: None           Credits: 2
Grade Level: 9-12                Semester: 2

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketers to be well-versed in digital marketing & analytics fundamentals.  In this course, students will be able to identify the four P’s of marketing: Product, Price, Place, Promotion. As part of this learning, they will learn the importance of online advertising, blogs, vlogs, podcasts, and much more.  This course has a projected-based learning environment that keeps the student active in their learning. Students will create new digital marketing products, such as online advertising, images, videos, blogs, vlogs, podcasts, to be used by businesses in our community and/or our school district.

Topics Covered

Online advertising
Image advertising
Video advertising

Lesson Plans