Lesson Objectives
- Identify ways companies compete for your money
- Be familiar with marketing strategies that encourage people to go into debt or finance large purchases
- Evaluate how peer pressure can affect spending decisions
- Summarize factors that influence consumer decisions
Assignment CU3.8
- Watch Video CU3.8
- Record the missing words from pages 134 of the textbook as they pop up on the left side of the video screen by filling in this form. (pages 134) .
- Discussion questions:
- Explain why the following product positioning techniques are used:
- Color
- Floor Positioning
- Shelf Positioning
- Packaging
- Explain why the following product positioning techniques are used:
Assignment CU3.9
- Obtain a partner from your teacher.
- Select a current or create a new product.
- Make a copy of this Google Document (Espanol).
- Rename the document Marketing-(Your Initials).
- Move the document into your Lesson 3 folder.
- Complete the document as described.
- Create a billboard advertisement for your product using Google Drawing. Name the drawing Marketing Advertisement-(Your Initials).