Day 11

Lesson Objectives

• Identify ways companies compete for your money
• Be familiar with marketing strategies that encourage people to go into debt or finance large purchases
• Evaluate how peer pressure can affect spending decisions
• Summarize factors that influence consumer decisions

Assignment CU3.8

1. Watch Video CU3.8
2. Record the missing words from pages 134 of the textbook as they pop up on the left side of the video screen by filling in this form.  (pages 134) .
3. Discussion questions:
   1. Explain why the following product positioning techniques are used:
      • Color
      • Floor Positioning
      • Shelf Positioning
      • Packaging

Assignment CU3.9

1. Obtain a partner from your teacher.
2. Select a current or create a new product.
3. Make a copy of this Google Document (Espanol).  
4. Rename the document Marketing-(Your Initials).
5. Move the document into your Lesson 3 folder.
6. Complete the document as described.
7. Create a billboard advertisement for your product using Google Drawing. Name the drawing Marketing Advertisement-(Your Initials).