Day 2

When you have completed Lesson 1, you will be able to:

  • Understand the importance of studying marketing.
  • Explain what marketing is and describe important marketing functions.
  • Define marketing.

Create Folders

  • Navigate to My Drive within your Google Drive account.
  • Within My Drive, create a new folder titled Marketing.
  • Inside of your new Marketing folder, create a new folder titled Unit 1.
  • Inside of your Unit 1 folder, create a new folder titled Chapter 1.  Everything you complete for Chapter 1 will be stored within this folder.


  1. Make a copy of this Google Document, rename it Study Guide 1-1-(Your Initials), and move it into your Chapter 1 folder.
  2. Read Lesson 1-1 on pages 4-10.
  3. As you read, utilize this presentation to help you answer the questions in your study guide.


  1. Marketing Jobs
    1. Make a new Google Document titled Marketing Jobs-(Your Initials) and move it into your Chapter 1 folder.
    2. Use the internet to identify a marketing job that would have major responsibilities for each of the nine marketing functions.  Create a 3×10 table that lists the function, the job title, and a brief description of the work responsibilities that are a part of the job.  Use the first row to identify your label and the remaining rows to list your functions and jobs associated with them.
  2. Marketing
    1. Create a new Google Drawing titled Marketing-(Your Initials) and move it into your Chapter 1 folder.
    2. Create a visual representation of the definition of marketing and common activities that are a part of marketing.  Be sure to utilize color, text, objects, images, and other graphics to help give detail.


  1. Lesson 1-1 Assessment