Day 7

When you have completed Chapter 1, you will be able to:

• Understand the importance of studying marketing.
• Explain what marketing is and describe important marketing functions.
• Define marketing.
• Explain why businesses need marketing.
• Understand how marketing developed as a part of business.
• Describe the functions of business.
• Define the marketing concept.
• Determine how businesses implement the marketing concept.
• Describe how businesses approach marketing differently today than they did in the past.
• Summarize how marketing is changing in businesses and other organizations.

Chapter 1 Folder

1. Log into your Google Drive account.
2. Navigate to your Chapter 1 folder inside of your Unit 1 folder
3. Share your Chapter 1 folder with your teacher.  Your folder should contain the following files:
   • Study Guide 1-1
   • Marketing Jobs
   • Marketing
   • Study Guide 1-2
   • Central Marketing
   • Study Guide 1-3
   • New Market
   • Study Guide 1-4
   • Marketing with Technology
   • Customer Service Letter

Chapter 1 Exam

1. Chapter 1 Exam (password required)

Assignment

1. Read Chapter 2