When you have completed Chapter 1, you will be able to:
- Understand the importance of studying marketing.
- Explain what marketing is and describe important marketing functions.
- Define marketing.
- Explain why businesses need marketing.
- Understand how marketing developed as a part of business.
- Describe the functions of business.
- Define the marketing concept.
- Determine how businesses implement the marketing concept.
- Describe how businesses approach marketing differently today than they did in the past.
- Summarize how marketing is changing in businesses and other organizations.
Chapter 1 Folder
- Log into your Google Drive account.
- Navigate to your Chapter 1 folder inside of your Unit 1 folder
- Share your Chapter 1 folder with your teacher. Your folder should contain the following files:
- Study Guide 1-1
- Marketing Jobs
- Study Guide 1-2
- Central Marketing
- Study Guide 1-3
- New Market
- Study Guide 1-4
- Marketing with Technology
- Customer Service Letter
Chapter 1 Exam
- Chapter 1 Exam (password required)
- Read Chapter 2