Day 11

When you have completed Chapter 2, you will be able to:

  • Explain how marketing affects businesses.
  • Describe marketing’s impact on individuals.
  • Discuss ways marketing benefits society.
  • Discuss three common criticisms of marketing.
  • Explain how marketing can be used to solve social problems.
  • Define consumerism.
  • Explain ways by which businesses improve their own practices.
  • Discuss how ethical issues affect marketers’ professional responsibilities.

Chapter 2 Review

  1. Utilize this review to assess your learning from Chapter 2.  You have 10 attempts to get as good of a score as you can.  You are free to use the online textbook above when going through this review.