When you have completed Chapter 2, you will be able to:
- Explain how marketing affects businesses.
- Describe marketing’s impact on individuals.
- Discuss ways marketing benefits society.
- Discuss three common criticisms of marketing.
- Explain how marketing can be used to solve social problems.
- Define consumerism.
- Explain ways by which businesses improve their own practices.
- Discuss how ethical issues affect marketers’ professional responsibilities.
Chapter 2 Review
- Utilize this review to assess your learning from Chapter 2. You have 10 attempts to get as good of a score as you can. You are free to use the online textbook above when going through this review.