When you have completed Lesson 4, you will be able to:
- Define four types of economic utility.
- Explain how marketers use utility to increase customer satisfaction.
Assignment 1.3.4.1
- Make a copy of this Google Document, rename it Study Guide 3-4-(Your Initials), and move it into your Chapter 3 folder.
- Read Lesson 3-4 on pages 79-83.
- As you read, utilize this presentation to help you answer the questions in your study guide.
Assignment 1.3.4.2
- Create a new Google Drawing titled Supermarket-(your initials) and move it into your Chapter 3 folder.
- Use the internet to locate a map of Sioux Falls, SD.
- Copy that map into your Google Drawing.
- Use drawing objects to mark as many locations of grocery stores/supermarkets as you can find.
- Assuming you live in the center of the city, address the following:
- Add a textbox with a light red background to your drawing next to the store you would most likely patronize if place utility was the most important consideration and briefly explain why.
- Add a textbox with a light orange background to your drawing next to the store you would most likely patronize if form utility was the most important consideration and briefly explain why.
- Add a textbox with a light yellow background to your drawing next to the store you would most likely patronize if possession utility was the most important consideration and briefly explain why.
- Add a textbox with a light green background to your drawing next to the store you would most likely patronize if time utility was the most important consideration and briefly explain why.