Day 21

When you have completed Lesson 3, you will be able to:

• Detail the stages of consumer decision making.
• Understand how business can use the marketing concept in various types of competition.

Assignment 1.4.3.1

1. Make a copy of this Google Document, rename it Study Guide 1-3-(Your Initials), and move it into your Chapter 4 folder.
2. Read Lesson 1-3 on pages 105-110.
3. As you read, utilize this presentation to help you answer the questions in your study guide.

Assignment 1.4.3.2

Assignment 1.4.3.3