When you have completed Lesson 3, you will be able to:
- Detail the stages of consumer decision making.
- Understand how business can use the marketing concept in various types of competition.
- Make a copy of this Google Document, rename it Study Guide 1-3-(Your Initials), and move it into your Chapter 4 folder.
- Read Lesson 1-3 on pages 105-110.
- As you read, utilize this presentation to help you answer the questions in your study guide.