Day 101

When you are finished with Lesson 7-5, you will be able to

  • Identify the five types of market analysis used in developing a marketing plan.
  • Explain how a marketing strategy is incorporated within a marketing plan.
  • Explain the need for activity schedules and evaluation procedures in a marketing plan.

Assignment 7.5.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 7-5 on pages 264-269.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 7.5.2

  1. Lesson 7-5 Assessment

Assignment 7.5.3

  1. Make a copy of this Google Document, rename it Positioning-(Your Initials), and move it into your Lesson 7 folder.  Complete the document as directed.