Day 115

When you are finished with Lesson 8-2, you will be able to

• Describe the parts of the product mix element.
• Outline the three steps of the product design process.
• Explain the importance of product lines, packaging, and brand development.

Assignment 8.2.1

1. Obtain a copy of the notes handout.
2. Read Lesson 8-2 on pages 283-290.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 8.2.2

1. Lesson 8-2 Assessment

Assignment 8.2.3

1. A company has created a new product that combines sunscreen and insect repellant on individually packaged tissues for convenient use.  It has asked you to create a unique brand name and a supporting image or other visual for the new product.
2. Create a new Google Drawing, name it Trademark-(Your Initials), and move it into your Lesson 8 folder.  In your drawing, create your unique brand name and trademark to represent the company.  Along with that image, establish imagery for the product and its uses.