Day 131

When you are finished with Lesson 9-2, you will be able to

  • Describe the various ways marketers categorize service businesses in order to develop effective marketing mixes.
  • Identify the three types of service standards that are used to evaluate service quality.

Assignment 9.2.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 9-2 on pages 313-318.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 9.2.2

  1. Lesson 9-2 Assessment

Assignment 9.2.3

  1. Create a new Google Document, title it Not-For-Profit (Your Initials), and move it into your Lesson 9 folder.
  2. Select a not-for-profit organization in the Midwest region.  Research online to find out more about the organization and its mission.  Write a one to two-page report (Times New Roman, Double-Spaced, 12 font size) about the organization.  Be sure to detail what services it provides and its overall goals.  Be sure to reference your sources in a footer at the bottom of the document.