When you are finished with Lesson 9-2, you will be able to
- Describe the various ways marketers categorize service businesses in order to develop effective marketing mixes.
- Identify the three types of service standards that are used to evaluate service quality.
Assignment 9.2.1
- Obtain a copy of the notes handout.
- Read Lesson 9-2 on pages 313-318.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 9.2.2
Assignment 9.2.3
- Create a new Google Document, title it Not-For-Profit (Your Initials), and move it into your Lesson 9 folder.
- Select a not-for-profit organization in the Midwest region. Research online to find out more about the organization and its mission. Write a one to two-page report (Times New Roman, Double-Spaced, 12 font size) about the organization. Be sure to detail what services it provides and its overall goals. Be sure to reference your sources in a footer at the bottom of the document.