Day 132

When you are finished with Lesson 9-3, you will be able to

• Explain how businesses plan and promote services.
• Describe the importance of pricing and distribution of services.

Assignment 9.3.1

1. Obtain a copy of the notes handout.
2. Read Lesson 9-3 on pages 319-323.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 9.3.2

1. Lesson 9-3 Assessment

Assignment 9.3.3

1. Create a new Google Document, name it Endorsement-(Your Initials), and move it into your Lesson 9 folder.  
2. Use the internet to find a video or image of a commercial that showcases a product or service containing an endorsement from a celebrity or athlete.  Create a new Google Form, title it Famous-(Your Initials), and move it into your Lesson 9 folder.  In this form, create a questionnaire showing the ad you found and ask the following questions:
   1. Have you heard of this product/service?
   2. Would you be more likely to try this product/service because of the endorsement?  Why or why not?
3. Send this form to your grade to obtain some responses.
4. Using your results, write a 1/2 to 1-page report (Times New Roman, Double-Spaced, Size 12) detailing your findings about this ad.  In a separate paragraph, explain what you think about the ad and why you think your classmates responded as they did.