When you are finished with Lesson 9-3, you will be able to
- Explain how businesses plan and promote services.
- Describe the importance of pricing and distribution of services.
Assignment 9.3.1
- Obtain a copy of the notes handout.
- Read Lesson 9-3 on pages 319-323.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 9.3.2
Assignment 9.3.3
- Create a new Google Document, name it Endorsement-(Your Initials), and move it into your Lesson 9 folder.
- Use the internet to find a video or image of a commercial that showcases a product or service containing an endorsement from a celebrity or athlete. Create a new Google Form, title it Famous-(Your Initials), and move it into your Lesson 9 folder. In this form, create a questionnaire showing the ad you found and ask the following questions:
- Have you heard of this product/service?
- Would you be more likely to try this product/service because of the endorsement? Why or why not?
- Send this form to your grade to obtain some responses.
- Using your results, write a 1/2 to 1-page report (Times New Roman, Double-Spaced, Size 12) detailing your findings about this ad. In a separate paragraph, explain what you think about the ad and why you think your classmates responded as they did.