Day 148

When you are finished with Lesson 10-4, you will be able to

• Define retailing and describe ways to distinguish various types of retailers.
• Describe ways that retailing is changing in response to changes in consumer preferences and the business environment.

Assignment 10.4.1

1. Obtain a copy of the notes handout.
2. Read Lesson 10-4 on pages 379-385.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 10.4.2

1. Lesson 10-4 Assessment

Assignment 10.4.3

1. Create a new Google Sheets spreadsheet, name it Retailers-(Your Initials), and move it into your Lesson 10 folder.
2. Use the internet to identify the five largest U.S. retailers in the following categories:
   • specialty or limited-line stores
   • department stores
   • discount stores
   • retail franchises
   • Internet retailers
3. Prepare a table in your spreadsheet that shows the five retailers for each category.