Day 152

When you are finished with Lesson 11-1, you will be able to:

• Explain the reasons why price is an important marketing tool.
• Demonstrate how the economic concept of elasticity of demand relates to pricing decisions.
• Describe the three primary ways in which government influences prices.

Assignment 11.1.1

1. Log into your Google Drive account.
2. Navigate to your Digital Marketing folder.
3. Inside of the Unit 3 folder, create a new folder titled Lesson 11.  Everything you create in Lesson 11 will be stored in this folder.

Assignment 11.1.2

1. Obtain a copy of the notes handout.
2. Read Lesson 11-1 on pages 400-406.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 11.1.3

1. Lesson 11-1 Assessment

Assignment 11.1.4

1. Make a copy of this Google Document, rename it Outsourcing-(Your Initials), and move it into your Lesson 11 folder.  Read the linked article and answer the questions that are posed.