When you are finished with Lesson 11-3, you will be able to
- Identify two marketing tools that illuminate competitive conditions and help marketers set prices.
- Describe the various criteria businesses use in establishing the final price a customer pays.
- Explain why extending and managing credit is an important part of marketing.
Assignment 11.3.1
- Obtain a copy of the notes handout.
- Read Lesson 11-3 on pages 413-419.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 11.3.2
Assignment 11.3.3
- Make a copy of this Google Document, rename it Foreign-(Your Initials), and move it into your Lesson 11 folder. Utilize the links within the document to answer the questions.