Day 154

When you are finished with Lesson 11-3, you will be able to

• Identify two marketing tools that illuminate competitive conditions and help marketers set prices.
• Describe the various criteria businesses use in establishing the final price a customer pays.
• Explain why extending and managing credit is an important part of marketing.

Assignment 11.3.1

1. Obtain a copy of the notes handout.
2. Read Lesson 11-3 on pages 413-419.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 11.3.2

1. Lesson 11-3 Assessment

Assignment 11.3.3

1. Make a copy of this Google Document, rename it Foreign-(Your Initials), and move it into your Lesson 11 folder.  Utilize the links within the document to answer the questions.