When you are finished with Lesson 12-2, you will be able to
- Explain the advantages and disadvantages of advertising as a type of promotion.
- Describe the ways that public relations can be used to generate publicity.
- Identify the benefits and drawbacks of using personal selling to promote a product or service.
- Explain the advantages and disadvantages of using short-term incentives as sales promotions.
Assignment 12.2.1
- Obtain a copy of the notes handout.
- Read Lesson 12-2 on pages 433-439.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 12.2.2
Assignment 12.2.3
- Make a copy of this Google Document, rename it Nascar-(Your Initials), and move it into your Lesson 12 folder. Utilize the links within the document to complete the questions.