Day 158

When you are finished with Lesson 12-2, you will be able to

• Explain the advantages and disadvantages of advertising as a type of promotion.
• Describe the ways that public relations can be used to generate publicity.
• Identify the benefits and drawbacks of using personal selling to promote a product or service.
• Explain the advantages and disadvantages of using short-term incentives as sales promotions.

Assignment 12.2.1

1. Obtain a copy of the notes handout.
2. Read Lesson 12-2 on pages 433-439.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 12.2.2

1. Lesson 12-2 Assessment

Assignment 12.2.3

1. Make a copy of this Google Document, rename it Nascar-(Your Initials), and move it into your Lesson 12 folder.  Utilize the links within the document to complete the questions.