Day 159

When you are finished with Lesson 12-3, you will be able to

• Explain the five major factors that affect the promotional mix.
• Describe the seven steps in the promotional planning process.

Assignment 12.3.1

1. Obtain a copy of the notes handout.
2. Read Lesson 12-3 on pages 440-445.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 12.3.2

1. Lesson 12-3 Assessment

Assignment 12.3.3

1. Make a copy of this Google Document, rename it Jordan-(Your Initials), and move it into your Lesson 12 folder.  Utilize the links within the document to answer the questions.