Day 18

When you are finished with Lesson 2-1, you will be able to:

• Explain how marketing today differs from marketing in the past.
• Show why understanding customers is crucial to applying the marketing concept.

Assignment 2.1.1

1. Log into your Google Drive account.
2. Navigate to your Unit 1 folder.
3. Inside of the Unit 1 folder, create a new folder titled Lesson 2.  Everything you create in Lesson 2 will be stored in this folder.

Assignment 2.1.2

1. Obtain a copy of the notes handout.
2. Read Lesson 2-1 on pages 90-95.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.1.3

1. Lesson 2-1 Assessment

Assignment 2.1.4

1. Make a copy of this Google Document, rename it Marketing Memo-(Your Initials), and move it into your Lesson 2 folder.
2. Market opportunities consist of either totally new markets or ways to improve a company’s offerings in existing markets.  Choose a business in the Midwest.
3. Using the document, write a three-paragraph memo to the owner or manager identifying a possible market opportunity and the reasons you believe the company should consider the opportunity.