When you are finished with Lesson 2-1, you will be able to:
- Explain how marketing today differs from marketing in the past.
- Show why understanding customers is crucial to applying the marketing concept.
Assignment 2.1.1
- Log into your Google Drive account.
- Navigate to your Unit 1 folder.
- Inside of the Unit 1 folder, create a new folder titled Lesson 2. Everything you create in Lesson 2 will be stored in this folder.
Assignment 2.1.2
- Obtain a copy of the notes handout.
- Read Lesson 2-1 on pages 90-95.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 2.1.3
Assignment 2.1.4
- Make a copy of this Google Document, rename it Marketing Memo-(Your Initials), and move it into your Lesson 2 folder.
- Market opportunities consist of either totally new markets or ways to improve a company’s offerings in existing markets. Choose a business in the Midwest.
- Using the document, write a three-paragraph memo to the owner or manager identifying a possible market opportunity and the reasons you believe the company should consider the opportunity.