Day 19

When you are finished with Lesson 2-2, you will be able to

  • Understand how the marketing concept transforms business planning.
  • Explain the importance of market segments and market opportunity analysis.
  • Discuss how businesses develop the right marketing mix.

Assignment 2.2.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 2-2 on pages 96-104.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.2.2

  1. Lesson 2-2 Assessment

Assignment 2.2.3

  1. Create a copy of this Google Document, rename it New Product Launch-(Your Initials), and move it into your Lesson 2 folder.
  2. Complete the document following the instructions within it.