Day 19

When you are finished with Lesson 2-2, you will be able to

• Understand how the marketing concept transforms business planning.
• Explain the importance of market segments and market opportunity analysis.
• Discuss how businesses develop the right marketing mix.

Assignment 2.2.1

1. Obtain a copy of the notes handout.
2. Read Lesson 2-2 on pages 96-104.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.2.2

1. Lesson 2-2 Assessment

Assignment 2.2.3

1. Create a copy of this Google Document, rename it New Product Launch-(Your Initials), and move it into your Lesson 2 folder.
2. Complete the document following the instructions within it.