Day 2

When you are finished with Lesson 1-1, you will be able to:

• Understand The Importance Of Studying Marketing.
• Explain What Marketing Is And Describe Important Marketing Functions.
• Define Marketing.

Assignment 1.1.1

1. Log into your Google Drive account.
2. Navigate to My Drive.
3. Create a new folder titled Digital Marketing.
4. Click the Share button and share this folder with your instructor.
5. Inside this new folder, create a new folder titled Unit 1.
6. Inside the Unit 1 folder, create a new folder titled Chapter 1.  Everything you create in Chapter 1 will be stored in this folder.

Assignment 1.1.2

1. Obtain a copy of the notes handout.
2. Read Lesson 1-1 on pages 4-10.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 1.1.3

1. Lesson 1-1 Assessment

Assignment 1.1.4

1. Inside your Chapter 1 folder, create a new Google Drawing titled Marketing Defined-(Your Initials).
2. In your drawing, utilize pictures, graphics, and other visual representations of the definition of marketing and common activities that are a part of marketing.