Day 20

When you are finished with Lesson 2-3, you will be able to

• Detail the stages of consumer decision-making.
• Understand how businesses can use the marketing concept in various types of competition.

Assignment 2.3.1

1. Obtain a copy of the notes handout.
2. Read Lesson 2-3 on pages 105-110.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.3.2

1. Lesson 2-3 Assessment

Assignment 2.3.3

1. Make a copy of this Google Document, rename it  Digital Digest-(Your Initials), and move it into your Lesson 2 folder.
2. Use the information in the article to help you complete the questions.