When you are finished with Lesson 2-3, you will be able to
- Detail the stages of consumer decision-making.
- Understand how businesses can use the marketing concept in various types of competition.
Assignment 2.3.1
- Obtain a copy of the notes handout.
- Read Lesson 2-3 on pages 105-110.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 2.3.2
Assignment 2.3.3
- Make a copy of this Google Document, rename it Digital Digest-(Your Initials), and move it into your Lesson 2 folder.
- Use the information in the article to help you complete the questions.