Day 21

When you are finished with Lesson 2-4, you will be able to

  • Explain how the role of marketing differs in various types of businesses.
  • Identify ways marketing is used by non-business organizations.

Assignment 2.4.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 2-3 on pages 111-115.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.4.2

  1. Lesson 2-4 Assessment

Assignment 2.4.3

  1. Inside your Lesson 2 folder, create a new Google Drawing titled Distribution Channel-(Your Initials).
  2. In your Google Drawing, create a visual representation involving three or more businesses that produce and distribute a product that you have purchased.  The visual should show each business and the marketing activities that it performs as a part of the distribution channel.