Day 3

When you are finished with Lesson 1-2, you will be able to:

  • Explain why businesses need marketing.
  • Understand how marketing developed as a part of business.
  • Describe the functions of business.

Assignment 1.2.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 1-2 on pages 11-17.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 1.2.2

  1. Lesson 1-2 Assessment

Assignment 1.2.3

  1. Make a copy of this Google Document, rename it Virtual Marketing-(Your Initials), and move it into your Lesson 1 folder.
  2. Read through the Virtual Marketing article at the top of page 16.
  3. Use the information in the article as well as the Internet to answer the related questions in the document.