Day 34

When you are finished with Lesson 3-1, you will be able to:

  • Explain the importance of information in making marketing decisions.
  • Describe the categories of information needed by marketers.

Assignment 3.1.1

  1. Log into your Google Drive account.
  2. Navigate to your Digital Marketing folder.
  3. Inside your Digital Marketing folder, create a new folder titled Unit 2.
  4. Inside of the Unit 2 folder, create a new folder titled Lesson 3.  Everything you create in Lesson 3 will be stored in this folder.

Assignment 3.1.2

  1. Obtain a copy of the notes handout.
  2. Read Lesson 3-1 on pages 122-126.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.1.3

  1. Lesson 3-1 Assessment

Assignment 3.1.4

  1. Make a copy of this Google Document, rename it Target Market-(Your Initials), and move it into your Lesson 3 folder.
  2. Utilize the links within the document to visit two different clothing stores.  Use the information you find in those stores to complete the document.