Day 35

When you are finished with Lesson 3-2, you will be able to

• Describe common sources of internal and external marketing information.
• Explain the five critical elements of an effective marketing information system.

Assignment 3.2.1

1. Obtain a copy of the notes handout.
2. Read Lesson 3-2 on pages 127-135.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.2.2

1. Lesson 3-2 Assessment

Assignment 3.2.3

1. Make a copy of this Google Document, rename it External Information-(Your Initials), and move it into your Lesson 3 folder.
2. Utilize the internet to find FIVE examples of external information sources that would be beneficial for specific business types.