Day 37

When you are finished with Lesson 3-4, you will be able to

• Describe the purpose of marketing research surveys.
• Explain the reasons for and limitations of using observations.
• Define various types of marketing research experiments.

Assignment 3.4.1

1. Obtain a copy of the notes handout.
2. Read Lesson 3-4 on pages 127-135.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.4.2

1. Lesson 3-4 Assessment

Assignment 3.4.3

1. Make a copy of this Google Document, rename it Kiosks Use-(Your Initials), and move it into your Lesson 3 folder.
2. Read the Virtual Marketing article at the top of page 147 in your textbook.  After you’re done reading the article, answer the following questions.