Day 37

When you are finished with Lesson 3-4, you will be able to

  • Describe the purpose of marketing research surveys.
  • Explain the reasons for and limitations of using observations.
  • Define various types of marketing research experiments.

Assignment 3.4.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 3-4 on pages 127-135.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.4.2

  1. Lesson 3-4 Assessment

Assignment 3.4.3

  1. Make a copy of this Google Document, rename it Kiosks Use-(Your Initials), and move it into your Lesson 3 folder.
  2. Read the Virtual Marketing article at the top of page 147 in your textbook.  After you’re done reading the article, answer the following questions.