When you are finished with Lesson 1-3, you will be able to:
- Define the marketing concept.
- Determine how businesses implement the marketing concept.
- Obtain a copy of the notes handout.
- Read Lesson 1-3 on pages 18-23.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
- Make a copy of this Google Document, rename it Messaging-(Your Initials), and move it into your Lesson 1 folder.
- Read through the Get the Message article at the top of page 20.
- Use the information in the article as well as the Internet to answer the related questions in the document.