Day 4

When you are finished with Lesson 1-3, you will be able to:

• Define the marketing concept.
• Determine how businesses implement the marketing concept.

Assignment 1.3.1

1. Obtain a copy of the notes handout.
2. Read Lesson 1-3 on pages 18-23.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 1.3.2

1. Lesson 1-3 Assessment

Assignment 1.3.3

1. Make a copy of this Google Document, rename it Messaging-(Your Initials), and move it into your Lesson 1 folder.
2. Read through the Get the Message article at the top of page 20.
3. Use the information in the article as well as the Internet to answer the related questions in the document.