Day 50

When you are finished with Lesson 4-1, you will be able to:

• Describe the importance of understanding consumer behavior.
• Demonstrate an understanding of consumers’ wants and needs.

Assignment 4.1.1

1. Log into your Google Drive account.
2. Navigate to your Digital Marketing folder.
3. Inside of the Unit 2 folder, create a new folder titled Lesson 4.  Everything you create in Lesson 4 will be stored in this folder.

Assignment 4.1.2

1. Obtain a copy of the notes handout.
2. Read Lesson 4-1 on pages 156-159.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 4.1.3

1. Lesson 4-1 Assessment

Assignment 4.1.4

1. Obtain your partner from your instructor.
2. Make a copy of this Google Document, rename it Final Consumer-(Your Initials), and move it into your Lesson 4 folder.  Complete the document as directed within it.