When you are finished with Lesson 4-1, you will be able to:
- Describe the importance of understanding consumer behavior.
- Demonstrate an understanding of consumers’ wants and needs.
- Log into your Google Drive account.
- Navigate to your Digital Marketing folder.
- Inside of the Unit 2 folder, create a new folder titled Lesson 4. Everything you create in Lesson 4 will be stored in this folder.
- Obtain a copy of the notes handout.
- Read Lesson 4-1 on pages 156-159.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
- Obtain your partner from your instructor.
- Make a copy of this Google Document, rename it Final Consumer-(Your Initials), and move it into your Lesson 4 folder. Complete the document as directed within it.