When you are finished with Lesson 4-2, you will be able to
- Distinguish the types of buying motives.
- Describe the five steps of the consumer decision-making process.
- Obtain a copy of the notes handout.
- Read Lesson 4-2 on pages 127-135.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
- Make a copy of this Google Document, rename it Positive Negative -(Your Initials), and move it into your Lesson 4 folder.
- Complete the assignment as directed within.