Day 51

When you are finished with Lesson 4-2, you will be able to

• Distinguish the types of buying motives.
• Describe the five steps of the consumer decision-making process.

Assignment 4.2.1

1. Obtain a copy of the notes handout.
2. Read Lesson 4-2 on pages 127-135.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 4.2.2

1. Lesson 4-2 Assessment

Assignment 4.2.3

1. Make a copy of this Google Document, rename it Positive Negative -(Your Initials), and move it into your Lesson 4 folder.
2. Complete the assignment as directed within.