Day 68

When you are finished with Lesson 5-4, you will be able to

  • Discuss the types of information businesses need to know about their competitors.
  • Describe the kinds of activities businesses engage in to gain marketing intelligence.

Assignment 5.4.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 5-4 on pages 199-203.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 5.4.2

  1. Lesson 5-4 Assessment

Assignment 5.4.3

  1. Make a copy of this Google Document, rename it Internet Effect-(Your Initials), and move it into your Lesson 5 folder.  Complete the document as directed.