When you are finished with Lesson 5-4, you will be able to
- Discuss the types of information businesses need to know about their competitors.
- Describe the kinds of activities businesses engage in to gain marketing intelligence.
Assignment 5.4.1
- Obtain a copy of the notes handout.
- Read Lesson 5-4 on pages 199-203.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 5.4.2
Assignment 5.4.3
- Make a copy of this Google Document, rename it Internet Effect-(Your Initials), and move it into your Lesson 5 folder. Complete the document as directed.