When you are finished with Lesson 6-1, you will be able to:
- Describe the three stages of development for e-commerce businesses.
- Discuss the importance of the marketing concept to successful e-commerce.
Assignment 6.1.1
- Log into your Google Drive account.
- Navigate to your Digital Marketing folder.
- Inside of the Unit 2 folder, create a new folder titled Lesson 6. Everything you create in Lesson 6 will be stored in this folder.
Assignment 6.1.2
- Obtain a copy of the notes handout.
- Read Lesson 6-1 on pages 210-215.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
Assignment 6.1.3
Assignment 6.1.4
- Obtain your partner from your instructor.
- With your partner, search the internet for a successful e-commerce business. In your research, find the following pieces of information:
- What products or services do they offer?
- How long have they been an e-commerce business?
- Read and explain customer reviews about the company.
- What information is available on their website?
- Is there website informational or interactive? How do you know?
- Is the website appealing to visitors? Why or why not?
- Create a new Google Slides presentation in your Lesson 6 folder. Name the presentation E-Commerce-(Your Initials). Utilize the collected information above to make a presentation about your chosen e-commerce company. You slide presentation should have a minimum of 7 slides, each representative of the questions posed above plus a title slide. Your slide presentation should include the following: template, color, images, transitions, and animation.