Day 81

When you are finished with Lesson 6-1, you will be able to:

  • Describe the three stages of development for e-commerce businesses.
  • Discuss the importance of the marketing concept to successful e-commerce.

Assignment 6.1.1

  1. Log into your Google Drive account.
  2. Navigate to your Digital Marketing folder.
  3. Inside of the Unit 2 folder, create a new folder titled Lesson 6.  Everything you create in Lesson 6 will be stored in this folder.

Assignment 6.1.2

  1. Obtain a copy of the notes handout.
  2. Read Lesson 6-1 on pages 210-215.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 6.1.3

  1. Lesson 6-1 Assessment

Assignment 6.1.4

  1. Obtain your partner from your instructor.
  2. With your partner, search the internet for a successful e-commerce business.  In your research, find the following pieces of information:
    • What products or services do they offer?
    • How long have they been an e-commerce business?
    • Read and explain customer reviews about the company.
    • What information is available on their website?
    • Is there website informational or interactive?  How do you know?
    • Is the website appealing to visitors?  Why or why not?
  3. Create a new Google Slides presentation in your Lesson 6 folder.  Name the presentation E-Commerce-(Your Initials).  Utilize the collected information above to make a presentation about your chosen e-commerce company.  You slide presentation should have a minimum of 7 slides, each representative of the questions posed above plus a title slide.  Your slide presentation should include the following:  template, color, images, transitions, and animation.