When you are finished with Lesson 6-4, you will be able to
- Describe how companies use promotion on the Internet.
- Identify ways to increase the effectiveness of online promotion.
- Obtain a copy of the notes handout.
- Read Lesson 6-4 on pages 227-231.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
- Make a copy of this Google Document, rename it E-Commerce Pricing-(Your Initials), and move it into your Lesson 6 folder. Complete the document as directed.