Day 84

When you are finished with Lesson 6-4, you will be able to

  • Describe how companies use promotion on the Internet.
  • Identify ways to increase the effectiveness of online promotion.

Assignment 6.4.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 6-4 on pages 227-231.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 6.4.2

  1. Lesson 6-4 Assessment

Assignment 6.4.3

  1. Make a copy of this Google Document, rename it E-Commerce Pricing-(Your Initials), and move it into your Lesson 6 folder.  Complete the document as directed.