When you are finished with Lesson 7-1, you will be able to:
- Describe how market segments are defined.
- Understand the four criteria that an effective target market must meet.
- Log into your Google Drive account.
- Navigate to your Digital Marketing folder.
- Create a new folder titled Unit 3.
- Inside of the Unit 3 folder, create a new folder titled Lesson 7. Everything you create in Lesson 7 will be stored in this folder.
- Obtain a copy of the notes handout.
- Read Lesson 7-1 on pages 238-242.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
- Make a copy of this Google Document, rename it Target Market-(Your Initials), and move it into your Lesson 7 folder. Complete the assignment as directed within the document.