Day 98

When you are finished with Lesson 7-2, you will be able to

  • Describe aspects of a basic product that can be altered to improve its market appeal.
  • Discuss important influences on distribution, pricing, and promotions.
  • Define four stages of a product life cycle.

Assignment 7.2.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 7-2 on pages 243-251.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 7.2.2

  1. Lesson 7-2 Assessment

Assignment 7.2.3

  1. Obtain a piece of poster board from your instructor.
  2. Draw an illustration of a product on your posterboard.  Identify each of the components of the product as discussed in the lesson on pages 243-246 and shown below:  
    *Basic Product
    *Product Features
    *Associated Services
    *Brand / Image
    *Guarantee / Warranty
    Place a label and draw a line to that part of the product to identify it.  Label those components that are not visible on the product and write a brief explanation of each.