Day 99

When you are finished with Lesson 7-3, you will be able to

  • Describe the four consumer purchase classifications.
  • Explain how purchase classifications affect marketing planning.

Assignment 7.3.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 7-3 on pages 252-258.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 7.3.2

  1. Lesson 7-3 Assessment

Assignment 7.3.3

  1. Make a copy of this Google Document, rename it Classifications-(Your Initials), and move it into your Lesson 7 folder.  Complete the document as assigned.