When you are finished with Lesson 7-3, you will be able to
- Describe the four consumer purchase classifications.
- Explain how purchase classifications affect marketing planning.
- Obtain a copy of the notes handout.
- Read Lesson 7-3 on pages 252-258.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
- Make a copy of this Google Document, rename it Classifications-(Your Initials), and move it into your Lesson 7 folder. Complete the document as assigned.