Day 50

After studying Lesson 10-1, you will be able to:

  1. Define important marketing concepts.
  2. Identify the steps in a marketing strategy.
  3. Describe the consumer decision-making process.

Assignment 10.1.1

  1. Log into your Google Drive account.
  2. Navigate to your Intro to Business folder.
  3. Inside of this folder, create a new folder titled Unit 3.
  4. Inside of the Unit 3 folder, create a new folder titled Chapter 10.  Everything you create in Chapter 10 will be stored in this folder.

Assignment 10.1.2

  1. Obtain a copy of the notes handout.
  2. Read Lesson 10-1 on pages 232-238.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 10.1.3

  1. Lesson 10-1 Assessment

Assignment 10.1.4

  1. Create a new Google Drawing titled Marketing Functions-(Your Initials) and place it in your Chapter 10 folder.
  2. In your drawing, use pictures, objects, and words to describe what takes place in each of the seven different marketing functions.  See pages 233-234 in your textbook for more details as well as use the internet to find out more.