Day 53

After studying Lesson 10-4, you will be able to:

  1. Justify the importance of communication in marketing.
  2. Identify and describe the common types of promotion.

Assignment 10.4.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 10-4 on pages 249-254.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 10.4.2

  1. Lesson 10-4 Assessment

Assignment 10.4.3

  1. Make a copy of this Google Document, rename it Product Promotion-(Your Initials), and place it in your Chapter 10 folder.
  2. Identify three different products or services you would consider buying.  For each product, identify the information you need to help you make a purchase decision and what media or information source you would choose to gather the information.  
  3. Within the table, record your findings under the appropriate headings.