After studying Lesson 10-4, you will be able to:
- Justify the importance of communication in marketing.
- Identify and describe the common types of promotion.
- Obtain a copy of the notes handout.
- Read Lesson 10-4 on pages 249-254.
- As you read, utilize this presentation to help you fill in the missing parts on the handout.
- Make a copy of this Google Document, rename it Product Promotion-(Your Initials), and place it in your Chapter 10 folder.
- Identify three different products or services you would consider buying. For each product, identify the information you need to help you make a purchase decision and what media or information source you would choose to gather the information.
- Within the table, record your findings under the appropriate headings.