Day 41

Lesson Objectives

  • Identify ways companies compete for your money
  • Be familiar with marketing strategies that encourage people to go into debt or finance large purchases
  • Evaluate how peer pressure can affect spending decisions
  • Summarize factors that influence consumer decisions

Assignment 6.1.10

  1. Watch Video 1.4
  2. Record the missing words from page 134 of the textbook as they pop up on the left side of the video screen by filling in this form.  (pages 134).
  3. Discussion questions:
    1. How do businesses use color to market to us?
    2. What is shelf positioning?  How do businesses use it to market to us?
    3. How can packaging be used to market to us?

Assignment 6.1.11

  1. Obtain a partner from your teacher.
  2. Select or create a product.
  3. Make a copy of this Google Document.  
  4. Rename the document Marketing-(Your Initials).
  5. Move the document into your Chapter 6 folder.
  6. Complete the document as described.
  7. Create a billboard advertisement for your product using Google Drawing. Name the drawing Marketing Advertisement-(Your Initials).

Assignment 6.1.12

  1. In your Personal Finance Journal-C6 file in your Chapter 6 folder, complete the next row in the table by answering the question listed.