Day 12

After studying Lesson 3-1, you will be able to:

1. Define important marketing concepts.
2. Identify the steps in a marketing strategy.
3. Describe the consumer decision-making process.

Assignment 3.1.1

1. Log into your Google Drive account.
2. Navigate to your MS Business folder.
3. Inside of this folder, create a new folder titled Lesson 3.

Assignment 3.1.2

1. Obtain a copy of the notes handout.
2. Read Lesson 3-1 on pages 232-238.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.1.3

1. Lesson 3-1 Assessment

Assignment 3.1.4

1. Create a new Google Drawing titled Functions-(Your Initials) and place it in your Lesson 3 folder.
2. In your drawing, use pictures, objects, and words to describe what takes place in each of the seven different marketing functions.  See pages 233-234 in your textbook for more details as well as use the internet to find out more.