Day 13

After studying Lesson 3-2, you will be able to:​

  1. Justify the importance of marketing research.
  2. Identify the components of a product.
  3. Describe how services differ from products.

Assignment 3.2.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 3-2 on pages 239-243.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.2.2

  1. Lesson 3-2 Assessment

Assignment 3.2.3

  1. Identify a product that many of your classmates use regularly, which is also school-appropriate.  
  2. Prepare a Google Form in your Lesson 3 folder titled Research-(Your Initials).  In the form, develop at least five or more questions to determine your classmates’ feelings about the strengths and weaknesses of the product and possible ways the product could be improved.  Be sure the form results are sent to a new Google Sheets spreadsheet (click the Responses tab in the Google Form) titled Research Results-(Your Initials), which should be placed in your Lesson 3 folder.
  3. Send the form to at least 20 classmates.
  4. Prepare a new Google Document titled Research Report-(Your Initials) and place it in your Lesson 3 folder.  Write a one to two-paragraph summary about the results you obtained.  Copy and paste the graph you created and place it at the bottom of your report.
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