Day 15

After studying Lesson 3-4, you will be able to:

1. Justify the importance of communication in marketing.
2. Identify and describe the common types of promotion.

Assignment 3.4.1

1. Obtain a copy of the notes handout.
2. Read Lesson 3-4 on pages 249-254.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.4.2

1. Lesson 3-4 Assessment

Assignment 3.4.3

1. Make a copy of this Google Document, rename it Promotion-(Your Initials), and place it in your Lesson 3 folder.
2. Identify THREE different products or services you would consider buying.  For each product, identify the information you need to help you make a purchase decision and what media or information source you would choose to gather the information.  
3. Within the table, record your findings under the appropriate headings.