Day 15

After studying Lesson 3-4, you will be able to:

  1. Justify the importance of communication in marketing.
  2. Identify and describe the common types of promotion.

Assignment 3.4.1

  1. Obtain a copy of the notes handout.
  2. Read Lesson 3-4 on pages 249-254.
  3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.4.2

  1. Lesson 3-4 Assessment

Assignment 3.4.3

  1. Make a copy of this Google Document, rename it Promotion-(Your Initials), and place it in your Lesson 3 folder.
  2. Identify THREE different products or services you would consider buying.  For each product, identify the information you need to help you make a purchase decision and what media or information source you would choose to gather the information.  
  3. Within the table, record your findings under the appropriate headings.
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