Day 6

When you have completed Chapter 1, you will be able to:

  • Understand the importance of studying marketing.
  • Explain what marketing is and describe important marketing functions.
  • Define marketing.
  • Explain why businesses need marketing.
  • Understand how marketing developed as a part of business.
  • Describe the functions of business.
  • Define the marketing concept.
  • Determine how businesses implement the marketing concept.
  • Describe how businesses approach marketing differently today than they did in the past.
  • Summarize how marketing is changing in businesses and other organizations.

Chapter 1 Review

  1. Utilize this review to assess your learning from Chapter 1.  You have 10 attempts to get as good of a score as you can.  You are free to use the online textbook above when going through this review.