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When you have completed Chapter 1, you will be able to:
- Understand the importance of studying marketing.
- Explain what marketing is and describe important marketing functions.
- Define marketing.
- Explain why businesses need marketing.
- Understand how marketing developed as a part of business.
- Describe the functions of business.
- Define the marketing concept.
- Determine how businesses implement the marketing concept.
- Describe how businesses approach marketing differently today than they did in the past.
- Summarize how marketing is changing in businesses and other organizations.
Chapter 1 Review
- Utilize this review to assess your learning from Chapter 1. You have 10 attempts to get as good of a score as you can. You are free to use the online textbook above when going through this review.
