Day 19

When you have completed Lesson 1, you will be able to:

  • Explain how marketing today differs from marketing in the past.
  • Show why understanding customers is crucial to applying the marketing concept.

Assignment 1.4.1.1

  1. Inside of your Unit 1 folder, create a new folder titled Chapter 4.  Everything you complete for Chapter 4 will be stored within this folder.

Assignment 1.4.1.2

  1. Make a copy of this Google Document, rename it Study Guide 4-1-(Your Initials), and move it into your Chapter 4 folder.
  2. Read Lesson 4-1 on pages 90-95.
  3. As you read, utilize this presentation to help you answer the questions in your study guide.

Assignment 1.4.1.3

  1. Market opportunities consist of either totally new markets or ways to improve a company’s offerings in existing markets.  Choose a business in your community or a surrounding community.  Write a three-paragraph memo to the owner or manager identifying a possible market opportunity and the reasons you believe the company should consider the opportunity.  Name the Google Document Market Opportunity-(your initials).

Assignment 1.4.1.4

  1. Lesson 4-1 Assessment