When you have completed Lesson 2, you will be able to:
- Understand how the marketing concept transforms business planning.
- Explain the importance of market segments and market opportunity analysis.
- Discuss how businesses develop the right marketing mix.
- Make a copy of this Google Document, rename it Study Guide 4-2-(Your Initials), and move it into your Chapter 4 folder.
- Read Lesson 4-2 on pages 96-104.
- As you read, utilize this presentation to help you answer the questions in your study guide.
- Create a new Google Drawing titled Marketing Mix-(Your Initials) and move it into your Chapter 4 folder.
- In your drawing, use pictures, images, graphics, text, color, and objects to create a visual representation of the marketing mix used by a company for one of its products. Make sure your visual includes each of the four elements of the marketing mix.