Day 21-23

When you are finished with Lesson 2-2, you will be able to

• Understand how the marketing concept transforms business planning.
• Explain the importance of market segments and market opportunity analysis.
• Discuss how businesses develop the right marketing mix.

Assignment 2.2.1

1. Obtain a copy of the notes handout.
2. Read Lesson 2-2 on pages 96-104.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.2.2

1. Lesson 2-2 Assessment

Assignment 2.2.3

Part I

1. Create a copy of this Google Document, rename it New Product Launch-(Your Initials), and move it into your Lesson 2 folder.
2. Complete the document following the instructions within it.

Part II

1. Make arrangements with teachers to get media content footage of different happenings in your building.
2. Start gathering media content, writing captions, creating stories, and developing hashtags for upcoming week’s schedule.
3. Communicate with administrator as needed to ensure content gets shared as scheduled.