Day 24-27

When you are finished with Lesson 2-3, you will be able to

• Detail the stages of consumer decision-making.
• Understand how businesses can use the marketing concept in various types of competition.

Assignment 2.3.1

1. Obtain a copy of the notes handout.
2. Read Lesson 2-3 on pages 105-110.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.3.2

1. Lesson 2-3 Assessment

Assignment 2.3.3

Part I

1. Make a copy of this Google Document, rename it  Digital Digest-(Your Initials), and move it into your Lesson 2 folder.
2. Use the information in the article to help you complete the questions.

Part II

1. Make arrangements with teachers to get media content footage of different happenings in your building.
2. Start gathering media content, writing captions, creating stories, and developing hashtags for upcoming week’s schedule.
3. Communicate with administrator as needed to ensure content gets shared as scheduled.