Day 28-31

When you are finished with Lesson 2-4, you will be able to

• Explain how the role of marketing differs in various types of businesses.
• Identify ways marketing is used by non-business organizations.

Assignment 2.4.1

1. Obtain a copy of the notes handout.
2. Read Lesson 2-3 on pages 111-115.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 2.4.2

1. Lesson 2-4 Assessment

Assignment 2.4.3

Part I

1. Inside your Lesson 2 folder, create a new Google Drawing titled Distribution Channel-(Your Initials).
2. In your Google Drawing, create a visual representation involving three or more businesses that produce and distribute a product that you have purchased.  The visual should show each business and the marketing activities that it performs as a part of the distribution channel.

Part II

1. Make arrangements with teachers to get media content footage of different happenings in your building.
2. Start gathering media content, writing captions, creating stories, and developing hashtags for upcoming week’s schedule.
3. Communicate with administrator as needed to ensure content gets shared as scheduled.