Day 44-47

When you are finished with Lesson 3-4, you will be able to

• Describe the purpose of marketing research surveys.
• Explain the reasons for and limitations of using observations.
• Define various types of marketing research experiments.

Assignment 3.4.1

1. Obtain a copy of the notes handout.
2. Read Lesson 3-4 on pages 127-135.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 3.4.2

1. Lesson 3-4 Assessment

Assignment 3.4.3

Part I

1. Make a copy of this Google Document, rename it Kiosks Use-(Your Initials), and move it into your Lesson 3 folder.
2. Read the Virtual Marketing article at the top of page 147 in your textbook.  After you’re done reading the article, answer the following questions.

Part II

1. Make arrangements with teachers to get media content footage of different happenings in your building.
2. Start gathering media content, writing captions, creating stories, and developing hashtags for upcoming week’s schedule.
3. Communicate with administrator as needed to ensure content gets shared as scheduled.