Day 50-53

When you are finished with Lesson 4-1, you will be able to:

• Describe the importance of understanding consumer behavior.
• Demonstrate an understanding of consumers’ wants and needs.

Assignment 4.1.1

1. Log into your Google Drive account.
2. Navigate to your Digital Marketing folder.
3. Inside of the Unit 2 folder, create a new folder titled Lesson 4.  Everything you create in Lesson 4 will be stored in this folder.

Assignment 4.1.2

1. Obtain a copy of the notes handout.
2. Read Lesson 4-1 on pages 156-159.
3. As you read, utilize this presentation to help you fill in the missing parts on the handout.

Assignment 4.1.3

1. Lesson 4-1 Assessment

Assignment 4.1.4

Part I

1. Obtain your partner from your instructor.
2. Make a copy of this Google Document, rename it Final Consumer-(Your Initials), and move it into your Lesson 4 folder.  Complete the document as directed within it.

Part II

1. Make arrangements with teachers to get media content footage of different happenings in your building.
2. Start gathering media content, writing captions, creating stories, and developing hashtags for upcoming week’s schedule.
3. Communicate with administrator as needed to ensure content gets shared as scheduled.